The return of wax
Aesthetic, value-enhancing and environmentally friendly: wax overcapping is back in vogue. Winemakers who make this choice mainly apply it to their top-of-the-range cuvée. Testimonials.
Bottle polish is back in fashion. Why? There are plenty of them. But the main one is marketing. This year, we launched Altre Cami, a range of IGP Pays d’Oc wines from carefully selected Roussillon terroirs,” explains David Chardron, sales director of Domaine Gayda, 50 ha in Brugairolles (Aude). These wines are made from rare grape varieties, such as maccabeu or grenache gris for the white. We wanted to sublimate this work at work through packaging.. Our communications agency suggested wax. ” The in-house teams said yes.
Colors and choice
Each color is topped with a different shade of wax: bright blue for the red wine, tangy orange and white for the two whites. Waxes and application techniques have evolved,” continues David Chardron. They’re more flexible than they used to be. They come in many colors, and it’s possible to choose the shape and length of the wax coating on the neck of the bottle.”
