It is not just importers and suppliers who are looking to find new ways of working, but producers too, particularly those with a long track record working in multiple markets where they have the experience to know where they can truly add value.
Domaine Gayda, for example, one of the Languedoc’s leading players, both in France and internationally, was in Wine Paris to promote not just its own wines but the new bespoke producer service – the Languedoc Family – it is now running promoting around 20, mostly smaller, wine producers from the region. A chance for them to use Domaine Gayda’s strong distribution position in key markets and a chance for its customers to access and be able to pick out wines from an impressive and diverse range of over 120 wines.
Rather than see them as competition Tim Ford, Domaine Gayda’s managing director, says they can be strong allies working together, and it has already seen sales of its own wines increase in France, both in existing but also finding new customers as a result of offering the service to its French clients.
James Harvey, sales and marketing director, added: “We realise more than ever it is about service and what we can do to help our customers. We want Domaine Gayda to be seen as a solution service provider.”
The new tailored wine service is looking at its customers needs and how Domaine Gayda can be more relevant to what they are looking for, added Harvey. It is also able to make up mixed pallets and cases of wine to suit a customer’s buying needs and allow them to “rotate and take different selections of wine” throughout the year.
Crucially Domaine Gayda can offer regional wholesalers and major independent merchants exclusivity for all the wines in their area of the country.
Tim Ford and Domaine Gayda have introduced a new platform that allows them to use their distribution in key markets like the UK to introduce and promote other local Languedoc producers as part of a one size shop strategy from the region.
Article : The Buyer
